Add A Venue On Foursquare

If you have a retail store, you should create a venue for people to check into sites like Foursquare and GoWalla. It's an easy way to create buzz and increase visibility of your company. Even if you only have a mobile store, or a booth at a local farmer's market, you can still add your location on Foursquare.

You can create a venue by going to foursquare.com, signing into your account, and then searching for the venue you want to create in the search box at the top right of the page. If your venue does not already exist on foursquare, you can create a new venue by scrolling to the bottom of the search results (bottom of page) and clicking "Add a new venue to foursquare."

Once you click the link you can put in the information, including address, of your store. From there, you can add special deals and offers to entice more people to check in and visit your location.

It's also easy to add a new venue on your mobile phone with the Foursquare app. Just go to the check-in tab, scroll to the bottom, and click "Add a new venue to foursquare." If you don't see that option, you may have to hit your menu button and it should provide the option to add a place.

Did You Know You Can Engineer QR Codes to Send Text Messages?

There is a pretty cool website that allows you to generate your own QR codes. The website is http://www.qrstuff.com/ and you can create QR codes that link to Youtube videos, Facebook profiles, even text messages or phone numbers!

If you have a QR reader on your phone go ahead and scan this one.

QR Codes

If you have ever used, or ever considered using QR (quick response) codes in any of your advertising, this is a good article to read. http://www.imediaconnection.com/content/30267.asp

New "People Talking About This" Metric on Facebook

A new statistic for Facebook pages may serve as a valuable measuring stick to see how engaging your brand or company's page is. The new "people talking about this" metric on Facebook will take into account when people:

• like a page
• answer a question on a page
• like, comment, or share a page’s status update, photo or video
• tag the page in a photo
• mention the page in a post
• RSVP to an event hosted by the page
• check in to that place

This information will be available only to the page's administrator. For more information on this metric read this post from www.allfacebook.com, or this article from Mashable.

More Adults are Getting Into the Social Media Game

Social Media has always been dominated by younger folks, but according to a recent study by the Pew Research Center more and more adults are using social media. Here are some stats from the Wall Street Journal article that outlines the findings from the study:

• 65% of all U.S. adults now use social-networking sites, up from 61% a year ago and just 5% in 2005
• 33% of adults ages 65 and older say they now use social-networking sites, compared with 26% who said this a year ago
• Younger people ages 18-29 account for 83% of all social media users

While younger people are still overwhelmingly in the majority for social media usage, adult usage is steadily on the rise. In the past social media was only appropriate for young and hip companies to find their younger market, other companies with older audiences should consider moving into the social media arena to get in touch with their consumers.

Read the full article from the Wall Street Journal by following the link below...

http://blogs.wsj.com/in-charge/2011/08/30/adult-use-of-social-media-soars/?mod=e2tw

Funny Social Media Video

This video was created by Erik Qualman, the author of Socialnomics. It provides a comical view of the importance of social media for a business. It pokes fun at CEOs and CMOs who don't have a clue about how to use social media or its importance. If you know anyone who is a social media intern, pass this along to them.

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Keeping People on Your Blog

This article contains some great tips on how to keep visitors on your site. Once you get people to your blog, how do you keep them entertained and make them remember your blog so they'll come back?

Among other things the article discusses linking to other blog posts (your own) and adding descriptive introductions to your articles so readers can see what the article is about before reading it. Kevin Gibbons, who wrote the post, gives a few other useful tips. Read the full article below...

http://searchenginewatch.com/article/2103575/6-Tips-to-Keep-Blog-Visitors-On-Your-Site?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29

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