Facebook Advertising: Yea or Nay?

Gone are the days when getting involved in social media was as simple as saying, "Hey, we should make a FB page for our brand." Virtually every company has a presence on FB, which is an absolute necessity according to the article. Paying to advertise on FB is not necessary to acheive marketing success.

The article includes a quote from Brian Wallace, VP-strategic marketing for Samsung Mobile: "Blaming Facebook for a lack of ROI on your advertising is akin to blaming the internet because no one purchased from your website. Facebook is a platform that attracts close to a billion people and it's ultimately up to advertisers to understand how to optimize this platform for your customers."

Click below for the full article from AdAge.

http://adage.com/article/digital/brands-facebook-advertising-optional/234816/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage

Facebook Page Insights

If you are the administrator of a facebook page, it is important to understand all the information you have access to. You can get a better understanding of the demographics of your audience and understand which posts are the most popular.

Check out this guide from facebook to get started...

http://ads.ak.facebook.com/ads/FacebookAds/Page_Insights_en_US.pdf

How to Take People from Fans ----> Superfans

Here's a little graphic to go along with the last post. These steps show how to take someone who is a fan to the level of a superfan. Superfans buy your product or service and help promote your brand to other fans.

Tips on Facebook Marketing from Amy Porterfield

Last week I watched a webinar about marketing on facebook. All the insights were shared by Amy Porterfield, a social media consultant. Visit her website http://www.amyporterfield.com for more background and other offers. 

Overall, the webinar was very basic but very informative. It lays out a simple attack plan to grow and cultivate a fan base, and teaches how to profit from those fans. For more information, see my notes below. Keep in mind, while all this information can help you build a cool facebook page, remember that social media is simply a vehicle to get your content out. Make sure that the blog, YouTube channel or whatever content you are linking to is a quality product. 

                  

                 Set up your facebook foundation

o   Branded Wall Image

§  Add company name and image

§  Take advantage of the 180x540 pixels

§  Highlight company’s URL

o   Keep things fun and friendly

o   Keep it simple to guarantee the like

o   Make that page the default that people land on when they land on your page, as opposed to the Wall

o   Use video to educate your audience

o   The Reveal Tab-"Click like to get..." (free download, free tips, etc.)

o   Click like, then have them put in their email so you can send them whatever content you have promised them. Once you have their email you can keep in touch and send them other offers and deals

o   Custom tabs to educate, promote and sell

o   Could use tab to promote an app

o   The profile timeline can be branded

Set up a LUCRATIVE fan base

o   Focus on the fans that have a vested interested in your services-you can’t be everything to everyone

o   Engagement ads are perfect for attracting your ideal fans. Facebook ads can be customized to reach people in specific demographic and geographic ranges

Create massive engagement

o   "Always provide value to your ideal customer with your social media activieites. You're only once click away form being unfollowed, unsubscribed from and unliked if youre not providing value.”

o   Ask smart questions on FB page

§  Users move fast on facebook

§  Before you post, think of likely responses

§  Responses should be short and entertaining

§  Make the question fun

§  Ask for feedback on something you’re working on

§  Ask for advice

§  Let your fans promote themselves

o   Create unique ways to get your fans involved

o   Don’t post and ditch, be consistent

o   Give your posts some meat: entertain with a personal story, empower your readers with a single lesson, action or takeaway

o   When you set yourself up as an authority, exhibit skill and build trust with your fans, that can increase yoru conversations outside of FB.

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Add A Venue On Foursquare

If you have a retail store, you should create a venue for people to check into sites like Foursquare and GoWalla. It's an easy way to create buzz and increase visibility of your company. Even if you only have a mobile store, or a booth at a local farmer's market, you can still add your location on Foursquare.

You can create a venue by going to foursquare.com, signing into your account, and then searching for the venue you want to create in the search box at the top right of the page. If your venue does not already exist on foursquare, you can create a new venue by scrolling to the bottom of the search results (bottom of page) and clicking "Add a new venue to foursquare."

Once you click the link you can put in the information, including address, of your store. From there, you can add special deals and offers to entice more people to check in and visit your location.

It's also easy to add a new venue on your mobile phone with the Foursquare app. Just go to the check-in tab, scroll to the bottom, and click "Add a new venue to foursquare." If you don't see that option, you may have to hit your menu button and it should provide the option to add a place.

Did You Know You Can Engineer QR Codes to Send Text Messages?

There is a pretty cool website that allows you to generate your own QR codes. The website is http://www.qrstuff.com/ and you can create QR codes that link to Youtube videos, Facebook profiles, even text messages or phone numbers!

If you have a QR reader on your phone go ahead and scan this one.

QR Codes

If you have ever used, or ever considered using QR (quick response) codes in any of your advertising, this is a good article to read. http://www.imediaconnection.com/content/30267.asp