Gone are the days when getting involved in social media was as simple as saying, "Hey, we should make a FB page for our brand." Virtually every company has a presence on FB, which is an absolute necessity according to the article. Paying to advertise on FB is not necessary to acheive marketing success.
The article includes a quote from Brian Wallace, VP-strategic marketing for Samsung Mobile: "Blaming Facebook for a lack of ROI on your advertising is akin to
blaming the internet because no one purchased from your website. Facebook is a
platform that attracts close to a billion people and it's ultimately up
to advertisers to understand how to optimize this platform for your
customers."
Click below for the full article from AdAge.
http://adage.com/article/digital/brands-facebook-advertising-optional/234816/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage
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