Staying Fresh on Facebook

I swear half the articles I read on Ad Age these days are about facebook. The following article talks about the numbers behind how long posts and comments on news feeds last.
http://adage.com/article/digital/facebook-s-news-feed-a-limited-engagement-advertisers/227151/

The takeaway:

• To maximize your exposure, you should post every hour and twenty minutes.
• To get 95% of your fans to see a post you only need to leave it up for 22 hours. Don't put back to back posts to close to each other because your new posts will cannibalize the interaction of the older posts.
• Posts on facebook have a longer shelf-life than twitter, as 95% of all retweets happen within an hour.

Keeping your Facebook Page Clean

This article talks about the necessity of managing and filtering posts on your facebook page, because social media is becoming more and more essential to a brand's overall image. Check out the article from Ad Age...

http://adage.com/article/digital/brands-battle-facebook-s-spam-problem/227107/

The Earning Potential of YouTube

This article give some pretty crazy facts about how profitable YouTube can be. Granted, you have to get a pretty massive following to be able to earn advertising revenue, but man, if you can do that you can make bank.   

• Mr. Higa, who owns the channel nigahiga, is reported to have made $150,000 in YouTube revenue in 2010. 
• Higa's made-for-YouTube movie, "Agents of Secret Stuff," has logged more than 10 million views since Thanksgiving and already turned a profit on its $25,000 budget.
• "Friday" singer Rebecca Black is believed to have already grossed $1 million from YouTube streams and iTunes downloads of her hit single.

http://adage.com/article/mediaworks/bringing-youtube-talent-advertisers-distributors/226881/

Facebook Profile Pages

If you are trying to drive traffic and draw fans to your facebook page, you should make it as visually appealing as possible. The link below has some creative examples of how to use the photo section on the newest version of the profile page...

http://mashable.com/2010/12/14/new-facebook-profile-hacks/#60693-Jason-Keiter

Twitter Resources

 Good stuff on how twitter can help your business.
http://business.twitter.com/optimize/resources

How to Calculate the ROI of your social media

Social Media is getting bigger and bigger. Ad Age had an article this week about the shifting of media dollars towards social media. Full article found here: http://adage.com/article/special-report-digital-conference/marketers-shift-dollars-social-media/226838/.

-Converse is spending less than 10% of its budget on traditional media with 90% going towards new media.
-Lexus splits their budget about 50/50 between "emerging" media and traditional media.
-Dell's CMO said, "Ninety-percent of CIOs today are making their purchase decisions through social media." 

It's a big part of business. Learn about it and learn how it can benefit your company. The link to the article below helps you with the math to figure out if your social media campaign is worth it. Is it providing you new customers and sales? The math is pretty simple. Check it out.

http://mashable.com/2010/11/05/calculate-roi-social-media/

Present like Steve Jobs

This blog is for me. I want to have a compilation of articles, videos, etc. that I think will be useful to me in the world of advertising. Here is a video that gives tips on how to present like Steve Jobs.
http://www.bnet.com/videos/present-like-steve-jobs/192173?promo=713&tag=nl.e713

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