Social Media is getting bigger and bigger. Ad Age had an article this week about the shifting of media dollars towards social media. Full article found here: http://adage.com/article/special-report-digital-conference/marketers-shift-dollars-social-media/226838/.
-Converse is spending less than 10% of its budget on traditional media with 90% going towards new media.
-Lexus splits their budget about 50/50 between "emerging" media and traditional media.
-Dell's CMO said, "Ninety-percent of CIOs today are making their purchase decisions through social media."
It's a big part of business. Learn about it and learn how it can benefit your company. The link to the article below helps you with the math to figure out if your social media campaign is worth it. Is it providing you new customers and sales? The math is pretty simple. Check it out.
http://mashable.com/2010/11/05/calculate-roi-social-media/
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