Some Marketers Not Harnessing Potential of Social Media

Key Points:

• Engagement on walls of leading brands is down over 20%
• Local pages drive 36% better results
• Talk to your fans 6 or 7 times a week at relevant times
• Know and understand the data associated with the traffic/engagement on your page

For the whole article from AdAge, follow this link...

http://adage.com/article/digitalnext/things-mark-zuckerberg-cmo/229293/